YouGov Profiles Lite enables you to create a visually engaging representation of what makes an audience stand out from the rest of the population.

Do you want to access free audience data for a pitch? Are you trying to target a new audience but don't know where to start? If so, our free Profiles Lite tool is for you.

Leverage our proprietary panel of over 8 million people globally and award-winning sampling and weighting methodology to understand your audience better than ever.

• Step 1

Select the market where your audience is located.

• Step 2

Select a brand OR a person that your audience is a fan of OR an attitude that they agree with.

You can search for a specific brand, person or attitude by typing into the relevant field or browse through them by clicking on a relevant category.

• Step 3

Click 'Explore your audience' to access the free audience dashboard based on your selection.

The data contained in your audience dashboard is from YouGov Profiles - a powerful syndicated data tool which contains over 200,000 audience data points.

The data can help you to understand what makes your audience different and how you can target them.

For more information about YouGov Profiles, visit: https://yougov.co.uk/solutions/syndicated/profiles and fill in the contact form so that we can get in touch.